• Content Strategy and Planning:
  • Develop and execute a comprehensive content marketing strategy that aligns with Evocus' business objectives and target audience.
  • Collaborate with cross-functional teams to understand product launches, promotions, and marketing campaigns to integrate relevant content initiatives.
  • Plan and oversee the creation of engaging and shareable content across various channels, including the company blog, social media, email campaigns, and more.
• Content Creation and Management:
  • Produce high-quality, on-brand content that resonates with our target audience, including articles, blog posts, social media updates, videos, and other multimedia formats.
  • Collaborate with internal and external content creators, designers, and agencies to ensure the delivery of compelling and visually appealing content.
  • Manage and maintain an editorial calendar to ensure consistent and timely content delivery.
• SEO and Performance Analysis:
  • Implement SEO best practices to optimize content for search engines and increase organic visibility.
  • Monitor and analyze content performance using analytics tools to measure key metrics, identify trends, and make data-driven decisions.
  • Provide regular reports on content performance, offering insights and recommendations for improvement.
• Brand Voice and Consistency:
  • Ensure consistency in brand messaging, tone, and voice across all content channels.
  • Collaborate with the marketing team to uphold Evocus' brand standards and guidelines in all content materials.
  • Uphold a deep understanding of our target audience and tailor content accordingly to drive engagement.

• Create and curate compelling, high-quality content for our social media channels, i.e  Facebook, Instagram, etc.
• Ensuring the schedule and publishing of posts, stories, and updates across all platforms while maintaining a consistent posting schedule.
• Monitor and respond to comments, messages, and mentions on social media, fostering a sense of community and engagement.
• Collaborate with the marketing team to develop and execute social media campaigns that drive brand awareness and product promotion.
• Utilize analytics tools to track and report on the performance of social media campaigns, identifying areas for improvement and optimization.
• Manage influencer relationships and partnerships to expand our reach and credibility.

It is a group company of the India based Emerald Group which is engaged in business relating to real estate, land trading, commercial and residential development, hospitality and build-to-suit corporate leasing. It is a limited liability partnership firm privately owned by the family, engaged in manufacturing, distributing, marketing and selling of consumer goods products under the brand name Evocus. It is black alkaline drink with enhanced Minerals is the flagship product which is no ordinary water, it is a premium, revolutionary, new-age, alkaline bottled water, that gets its unique black colour from nature’s minerals, sourced from the depth of the Earth.

It is a pioneering premium hydration solution brand that has taken the beverage industry by storm with its revolutionary product – black water. Our mission is to provide health-conscious individuals with a unique and beneficial alternative to regular water. Evocus black water is enriched with natural minerals and has gained immense popularity for its health benefits, taste, and clinically proven benefits. We are committed to delivering a premium and innovative hydration experience to their customers.